About Me
Hello and welcome to my portfolio! I am a mid-career public relations professional who has specialized in multimedia content creation. I have worked primarily with non-profits who have had little prior marketing efforts. With these groups, I have been able to start and grow their presence from nothing, showing them the power of communications!
Education
2013-2017
Bachelors of Science in Strategic Communications
Arkansas State University
I graduated from Arkansas State University in May 2017 with honors with my bachelors in strategic communications. I completed emphasis areas in advertising and public relations. My minor was in marketing.
2021-2023
Masters of Science in Information Science
University of Tennessee - Knoxville
During my coursework in my masters degree, I specialized in academic libraries. I did several projects on scholarly communications and the intersection of marketing and information needs.
Awards & Achievements
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Southern Chapter of the Medical Library Association Student Award 2022
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PRSA Memphis Vox Awards: Gold in Campaigns – Social Media 2022
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SAGE 2021 Charleston Photo Contest Runner-up
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3rd Place Marketing Concepts at PBL National Leadership Conference 2016
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9th Place in Desktop Publishing at PBL National Leadership Conference 2015
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2nd Place in Community Service Project at PBL National Leadership Conference 2015
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2017 PRSSA Prism Award - Special One-time Publication
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2017 PRSSA Gold Award - Visual Communications - Signage/recognition pieces
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1st place - Marketing Analysis and Decision Making at the 2017 Phi Beta Lambda State Leadership Conference
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2nd Place - Business Communication - 4-year Schools at the 2017 Phi Beta Lambda State Leadership Conference
Experience
UNIVERSITY OF TENNESSEE HEALTH SCIENCE CENTER HEALTH SCIENCE LIBRARY, Communications Coordinator
February 2020 – Present
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Created printed and digital marketing materials, including annual reports
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Help students understand electronic resources through content marketing
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Miscellaneous archival work
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Presented social media tips and tricks to multiple local and national audiences
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Manage UTHSC Library and UTHSC Health Science Archives online presence
EAST ARKANSAS PLANNING & DEVELOPMENT DISTRICT, Community Engagement Coordinator
May 2017 – February 2020
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Maintained a 43% open rate and 14% clickthrough rate on email marketing Campaigns
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Saw a 59% increase in followers on Facebook, 14% increase on Twitter, and a 32% increase on Instagram in 2018
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Created internal and external marketing materials
WOLFTRACKS YEARBOOK STAFF, Editor-in-Chief, Editor-of-Design, Editor-of-Photography
August 2013 – May 2017
o Photographed various A-State events
o Wrote and researched stories for the publication
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Designed page layouts
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Edit the book for design and copy errors
Certificates & Professional Development
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Certificate in Principles of Public Relations (2017)
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UT Health Science Center Office of Access and Compliance Diversity Passport Program (2021)
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UT Health Science Center Office of Human Resources Customer Services & Relations Certificate Program (2023)